Brand system
One platform supports multiple creative identities without reducing them to identical template pages.
Multi-brand creative platform
IN DEVELOPMENTSamuell Goldfinch
Payload CMS, Cloudinary, and Mux support editorial and media workflows.
Content system
Payload CMS back officeMedia
Cloudinary + Mux workflowsPlatform
Multi-brand architectureEngineering scope
What Ilumyon owned
- Next.js frontend and multi-brand information architecture
- Payload CMS content model and administration experience
- Media delivery workflows with Cloudinary and Mux
- Lead capture, notification, and automation workflows
- SEO, bilingual content, and production deployment
System view
More than the visible frontend
The case study is structured around the product layers that make the interface useful in production.
Editorial operations
Payload CMS gives the owner a maintainable interface for projects, media, editorial content, and structured business data.
Media pipeline
Dedicated image and video services handle high-impact creative assets without turning the application into a static portfolio.
Selected stack
Next.jsReactPayload CMSMongoDBCloudinaryMuxResend
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